SEO: How a Properly Layout Web Design Affects Your Ranking Online

Website development is one important milestone for a company. It’s the initial point of interaction for prospective clients online, which can bring the right leads and good sales figure. Other than the benefits of its aesthetic aspects, there are several factors you need to think about while designing a new website such as the page load speed, user-friendliness, ease-of-navigation, and responsiveness. But the most important thing of all is to know if the design of your site is search engine friendly or not.

The above information shows that how you design your website affects your ranking in the search engines. From the point of view of SEO or Search Engine Optimisation, your page should be easy to index and crawl by the robots if you want a higher rank in the SERPs or Search Engine Results Pages.

In Singapore web design layout that is well executed is highly in demand due to its effectivity in generating more leads and sales. According to experts in this field, below are the key factors that every company must consider when designing a worthy site.

web design layout singapore

SEO Friendly Navigation

Another important factor that can affect your ranking in the search engine is the website navigation. In this case, designing a sitemap is crucial and that can make your pages easier to be crawled and indexed by the robots of search engine. It optimises your site for both the users and the search engines. The design of your website should let them easily go through every page of your site which helps increase your rankings and traffic. In relation, there are also some things that can harm your site that you should avoid including the JavaScript, flash, off-screen and fixed navigation.

Responsive Web Design

One best practice that you should use for your company’s online presence is a responsive website. When you apply this strategy, it will optimise the users’ experience whenever they visit your site using different devices such as desktop, laptop, tablet, and smartphone. A responsive design let you see everything in a perfect view and when this is the scenario, the number of visitors that go to your website will increase. In addition to higher traffic, it will also be referred by search engines.

Size Does Matter

The website’s size matters that is why a single page one is consistently killing SEO. Content is very important to SEO, but with single page site, you will not be able to write more of it and even focus on more than two keywords. As a result, you’ll have a hard time getting your site ranked on search engines. While a larger site with several pages and content can give more benefits since you can optimise rankings through SEO and can promote online for more traffic.

Proper HTML Coding

One commonly used ecommerce solutions Singapore is the proper application of HTML codes. A way to generate HTML documents is through word processors which can be easily uploaded to a site through FTP (File Transfer Protocol). In SERPs, those websites that have clean and efficiently written codes are more likely to rank higher.